• Higher Education Scholar, Practitioner, and Consultant

    I am a higher-education leader with over a decade of progressive professional experience in enrollment management, graduate and
    undergraduate admission, recruitment, outreach, and student affairs. Experienced in managing campus recruitment and conversion efforts, programming, faculty, and student engagement/advising, and building campus wide partnerships to support enrollment initiatives. Highly versed in academic and personal counseling, and the strategic recruitment and retention of diverse populations.
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    Fernando Peña

    Boyle Heights, Los Angeles, CA

     

    B.A., Chicana and Chicano Studies, Education & Applied Psychology

    University of California, Santa Barbara

     

    M.Ed., Postsecondary Administration and Student Affairs

    University of Southern California

     

    PhD, Higher Education Administration and Policy

    University of California, Riverside (In Progress)  

    Advisor: Tara Yosso, PhD

     

    Fernando's Areas of Research Interest:

    • Higher Education Policy
    • Community Cultural Wealth
    • Critical Race Theory
    • College Readiness
    • College Access & Equity
    • College Admissions, Recruitment, and Evaluation
  • EDUCATIONAL MISSION

    In my entire academic career I have encountered issues of access, equity, and development. As a native of the Boyle Heights community in East Los Angeles, and as a first-generation student, low expectations were a part of my academic trajectory within the public school system. My motivation to work in college readiness field is attributed to the lack of support I received during my schooling and my desire to contribute to a system that has failed to support thousands of students of color. My entire academic and professional career has revolved around issues of diversity in higher education policy, and how those issues play a role in postsecondary access, college readiness, and student development.

     

    My first glimpse into the world of higher education came from a student-initiated outreach program I attended during my junior year of high school. The program sought highly motivated students from low income areas in Los Angeles, and introduced them to college life at UC Santa Barbara. I fell in love with the program, the students that guided us, and the notion that as a first-generation student from a low performing high school, I was not forgotten. It was as if I was given a second chance, and I was motivated to pursue more than just the status quo for my neighborhood. It was this experience that shaped my educational mission, motivations, and values. To many, admissions and outreach is a necessary process that comes every fall. To me, it is more than that.It is the value of showing students a glimpse into what their future could be. It is motivating them to take the next step into adulthood to benefit their career options and goals. It is helping them choose the best college campus that reflects their personality and desire; and most importantly, it is believing in them regardless of their background or socio-economic status.

     

    I have educated thousands of students from all walks of life, gender, age, ethnic, cultural, and sexual identity in the US and across the world and I continue to serve as mentor to high school students in the college admissions process and current undergraduate students learning about their grad school options. My professional positions have led me to read thousands of personal statements and still do so every year providing valuable feedback to students who otherwise have no mentorship. I have presented thousands of times globally on UC, CSU, USC admission, and general higher education topics to local and external groups. I have taught Education 1 at East Los Angeles College to community college students and high school students, and I have mentored hundreds of undergraduate students who have chosen to pursue higher education as a career path.

     

    Admissions and Recruitment is in my DNA and it is my mission to reduce barriers, improve outcomes, and continue to make a difference in any way that I can.

  • PROFESSIONAL EXPERIENCE

    Associate Consultant

    Ruffalo Noel Levitz

    Director, Undergraduate Admissions and Recruitment

    San Francisco State University

    Director of Recruitment

    Claremont Graduate University

    Director of Admissions and Enrollment Management

    UCLA School of Theater Film and Television

    Sr. Assistant Director of Admissions

    USC Annenberg School for Communication and Journalism

    Admissions Counselor

    UC Santa Barbara

  • ACADEMIC EXPERIENCE

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    Instructor

    Instructor

    EDUC 093A: Introduction to the University and Major

     

    Fall 2024

     

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    Adjunct Professor

    EDUC 1: Introduction to Teaching

     

    Spring 2015

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    Teaching Assistant

    Tara Yosso, PhD

     

    EDUC 154: Educational Leadership in a Diverse Society.

     

    Spring 2024

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    Teaching Assistant

    Kristan Venegas, PhD

     

    EDUC 689: Fiscal Support and Expenditure in Higher Education

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    Instructor

    Department of Education

     

    Term: Winter 2020

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    Independent Research Assistantship 

    Faculty Research

    Instructor: Dolores Inés Casillas, Ph.D.

     

    Term: Summer 2010

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